Word #3 : Promote

This time, we’re going to take a closer look at the third of the 4 words: “Promote”. If you’re new to 4word Systems, you might want to check out the post explaining our “4 words” for an overview before delving in.

You may notice right away, that “Promote” is not only the largest part of our 4 word logo, but it is also highlighted, and is the cornerstone around which the other three words are arranged. This emphasis is deliberate and purposeful. We talk a lot about business results around here, and the most critical part of delivering those results is the “Promote” aspect of our service.

Total Online Visibility™

4word systems has been a pioneer in online promotion for nearly a decade. Over the years, we’ve developed a unique approach that we call “Total Online Visibility™”. The Total Online Visibility™ system combines another 4 words to achieve a complete, holistic approach to online marketing: Optimize – Advertise – Publicize – Engage.


SEO is all the rage, and with good reason. The first element of the Total Online Visibility™ system deals with search engine optimization. Not only do we work on-page to optimize the content of websites, but off-page as well. Link building, clean code, properly optimized and structured content all contribute to the “Optimize” component of Total Online Visibility™


Online advertising works. Google AdWords and other online advertising is a vital part of any complete online marketing effort. We’ve been running online advertising campaigns for dozens of clients large and small, local and national. We know what to expect and can help guide you to online advertising success. Commonly referred to as SEM or Search Engine Marketing, online advertising makes up the “Advertise” component of the Total Online Visibility™ system.


Clearly there are more ways to let the world know about your business than SEO and SEM. “Publicize” is all about content distribution. Did you know you can sell your products directly on Amazon.com? Have you ever heard of theFind.com? How about Google Shopping? Our proprietary Total Online Visibility™ system integrates your online store directly to these services (and more), expanding the reach of your product catalog to millions of customers worldwide.


No longer is Google the be-all, end-all source for online traffic. The rise of social media sites like Twitter, Facebook, and Pinterest have created unprecedented opportunities to connect with your customer base. The Total Online Visibility™ system helps to find your audience, connect with them in a meaningful way, and create a community around your brand. Social media is so much more than just broadcasting a message. We believe in truly connecting with customers with rich, engaging content that your followers want to share.

A Total Approach – Total Online Visibility™

Online marketing is more than any one discipline. To get optimal exposure for your website and business, you need to Optimize, Advertise, Publicize and Engage. Our unique combination of software and services – Total Online Visibility™ – is the answer. No other system provides such a comprehensive, business-driven approach to getting your business noticed online.

About Steve Szettella

Love to Jeep, Ski, Golf, and Travel. Living near Boulder Colorado. Founder and president of 4word Systems - among other things.

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